The evidence is clear: with over 100 million users in the US alone, Facebook is a necessary venue for local government agencies to engage with citizens. The question is no longer if government agencies need a social networking strategy, but how to go about implementing one.
When it comes to social media, the choices are plentiful – from deciding on which social media networks to use and how to use them to figuring out content and taking advantage of a bevy of features. To that end, we’ve created a simple, informative, and straightforward guide for governments to quickly formulate and implement a social networking strategy.
This guide, Connected Government: A Social Networking Toolkit, keeps the focus on government agencies, skips the smaller confusing trends, explores use policy, and shines a clear light on the social media giants:
Wrapping up the toolkit is a section on how governments are using social media to drive citizens into much more focused engagement designed to engender collaborative governing. Below is one of the diagrams from that section.
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