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« Connected Government: A Social Networking Toolkit »

The evidence is clear: with over 100 million users in the US alone, Facebook is a necessary venue for local government agencies to engage with citizens. The question is no longer if government agencies need a social networking strategy, but how to go about implementing one.

When it comes to social media, the choices are plentiful – from deciding on which social media networks to use and how to use them to figuring out content and taking advantage of a bevy of features. To that end, we’ve created a simple, informative, and straightforward guide for governments to quickly formulate and implement a social networking strategy.

This guide, Connected Government: A Social Networking Toolkit, keeps the focus on government agencies, skips the smaller confusing trends, explores use policy, and shines a clear light on the social media giants:

  • Facebook
  • Google+
  • Twitter
  • LinkedIn

Wrapping up the toolkit is a section on how governments are using social media to drive citizens into much more focused engagement designed to engender collaborative governing. Below is one of the diagrams from that section.

Download now and get engaged!

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