Gov PR: Going Beyond the Standard Press Release with Real-Time Video
Lauren Alexander | Posted on
Jan 21, 2011 at 10:32 AM
As the need for real-time exposure to information grows, government PR and communications professionals should start to re-evaluate their plan of attack for press releases and public announcements. After handling all Granicus PR efforts and working with PIO’s and publicly directors at all levels of government, I’ve come to realize the importance of ensuring your public announcements give audiences something more transparent than just text—linking to a live or archived video is quickly becoming the new standard.







