The City of Sarasota, FL. implemented Granicus solutions six years ago for the purpose of putting all of the City Commission meetings, from Regular to Special and Workshops, online and accessible to the public via the Internet. Sunshine laws in Florida are some of the most open in the country, and so, in keeping with the laws’ philosophy, the Office of the City Auditor and Clerk has always worked to provide all it can to the citizens.
Entries in streaming video (30)
Granicus was handpicked as one of the most important companies in online video in the inaugural launch of Streaming Media 100 – The Companies that Matter Most in Online Video, presented by the leading online video industry magazine Streaming Media. Other major industry companies such as Microsoft, YouTube, Netflix and Amazon were also named in the list. This reiterates Granicus' #1 position in the government market for online video.
Jacob Abramson, Senior Video Production Coordinator for Surprise 11 in Surprise, Arizona, is a two-time Emmy Nominated Video Producer. He has over 14 years experience in the Network Broadcast and Municipal Video industries. Jacob joined the City of Surprise in 2008 after working for the City of Irvine, California. He oversees the day-to-day operation of Surprise 11, coordinating over 250 productions per year.
Everyone knows Granicus as the system to use for public meeting content. But what about non-meeting content? What about content not designed for the TV channel and solely for the web? What about content that isn’t geared toward the residents?
Providing a positive user experience for your government videos—public meetings, events, original programming—is crucial. I wanted to showcase a couple features on the Granicus Digital Media Player that can help you enhance the way your content reaches online audiences: Embed and Share. Not only are they easy-to-use and valuable to those watching your video, they are also proven help government agencies increase viewership to their content. In fact, the City of Murfreesburo, TN increased traffic to their videos by 2,000%!
In government, measuring transparency and citizen engagement has a lot of different layers—one of the most important is tracking the number of people accessing your content. Leveraging technology that simplifies this should be a priority. Just like tracking visitors to your website is important, tracking the number of visitors to your videos is also important. With Granicus, this is simplified. All our customers get a rich reporting tool with every video solution.
Through the years I've trained hundreds of people on how to use their Granicus solution. I thought it would be useful to summarize a few words of wisdom for clients just getting started with your Granicus solution. For new clients, long-time clients, or for those of you who are considering joining the family, there are a few tid-bits in here for you! After all, it's always good to learn new techniques to improve your workflow, increase transparency, and maybe even help the environment with publishing paperless agenda packets.
We know that many government agencies struggle to get citizens to their websites. Now there’s an easy way to get them there and keep them engaged: video! In today’s Web 2.0 world, video is a critical component to successful websites, people expect it. Think about it, how many websites have you visited lately that didn’t in some way leverage the use of video?